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Identity DesignWeb & UI/UX

FECA: Crafting the future of mobility

Crafting an elegant brand experience for a garage brand dealing with german cars and hybrid vehicles based in kenya.
Year
2023
Tools
Adobe Illustrator, Adobe Photoshop, Wordpress

In Collaboration with Nyambura The Motorist & Lab&Studio


FECA(Fast Efficient & Caring) Autocare is a motor garage brand based in Thika, Kenya. They have this bold vision of not just fixing cars – but one day establishing a motor vehicle brand in Africa.



With such a huge vision, we built a brand identity experience that would help them get to their bold vision one day. A key issue was to incorprate versatility suitable for an entire host of sub brands in the future, unique distinction and futuristic but humanistic aesthetic.

A huge concern for FECA was a unique experience online; expecially for their website. We also included a set of custom workflow document designs they use in their daily operations.