Kenya officially adopted its first “National Policy on the Prevention of Alcohol, Drugs, and Substance Use” in June 2025, a landmark framework developed by the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA). The policy, aimed at curbing rising addiction rates, especially among youth, was launched on July 30, 2025, by Interior Cabinet Secretary Kithure Murkomen.
I had the privilege of desiging the document and create a communications plan for its release.
How do we ensure a complex document gets the relevance and understanding it deserves from the general public?
How we did it, we broke down the most important highlights and data points for social media so as to keep the conversation going and boost uptake and understanding.
See full document here: National Drugs Management Policy 2025